

Viva La Vida
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Country (TBA)

Viva La Vida is a boutique brand created by AJ Fernandez and the former owners of Cigar Inn in New York. Known for bold, full-bodied blends, it has quickly become a cult favourite.
Origins and Brand Context
Launched in 2019 by Billy and Gus Fakih, Viva La Vida is produced by AJ Fernandez in Nicaragua.
Heritage and Philosophy
Philosophy is boldness, art and lifestyle, reflected in its vibrant branding.
Core Lines and Signature Blends
Viva La Vida Original
Limited editions by AJ Fernandez
Production and Craftsmanship
Produced at AJ Fernandez’s factory in Estelí, Nicaragua.
Reputation
Acclaimed boutique with rapid growth and strong fan base.
Summary Profile
Founders: Billy & Gus Fakih
Founded: 2019
Origin: USA (brand), Nicaragua (production)
Factory: AJ Fernandez, Estelí
Core Lines: Viva La Vida Original, limited editions
Body: Full
Flavour Notes: Cocoa, spice, pepper, cedar
Reputation: Cult boutique with vibrant branding
Target Audience: Enthusiasts of bold boutique cigars