Habanos S.A.
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Country (TBA)
Habanos S.A. is Cuba’s state-owned cigar company, controlling the marketing and distribution of all Cuban cigar marques, including Cohiba, Montecristo and Partagás.
Origins and Brand Context
Formed in 1994 as a joint venture between the Cuban state and Altadis, Habanos S.A. manages global distribution of Cuban cigars. Its role is both cultural and commercial, preserving the heritage of Havana’s marques.
Heritage and Philosophy
Philosophy is exclusivity and authenticity, ensuring Cuban cigars remain the benchmark for premium smoking.
Core Portfolio
Cohiba, Montecristo, Partagás, Romeo y Julieta, Trinidad, Bolívar, Hoyo de Monterrey, Punch, and others
Each line represents a cornerstone of Cuban identity
Production and Craftsmanship
Cigars are handmade in Cuba’s state-owned factories using Cuban seed tobacco from regions like Vuelta Abajo.
Reputation
Habanos is synonymous with luxury, heritage and global prestige.
Summary Profile
Founded: 1994
Owners: Cuban government & Altadis (Imperial Brands)
Headquarters: Havana, Cuba
Portfolio: All Cuban cigar marques
Reputation: World authority on Cuban cigars
Target Audience: Collectors and aficionados of Cuban tradition