El Reloj

Origins and Brand Context
El Reloj (Spanish for “The Clock”) was constructed in Tampa’s Ybor City in 1910 and became the headquarters of J.C. Newman Cigar Company in 1954. Today it is the last remaining traditional cigar factory in the United States.

Heritage and Philosophy
The factory symbolises American cigar-making heritage. J.C. Newman continues to roll cigars there by hand and machine, combining history with modern craftsmanship. Its philosophy is to preserve traditional methods while innovating for the future.

Core Lines and Signature Blends Produced at El Reloj

• The American – A 100% American-made premium cigar, from seed to box

• Factory Throwbacks – Value-driven handmade cigars

• Tampa Handmades – Machine-made cigars, continuing historic traditions

• Cuesta-Rey and other J.C. Newman heritage brands are connected to El Reloj

Production and Craftsmanship
El Reloj houses both hand-rolled and machine-made production. The factory also serves as a museum and visitor centre, preserving Tampa’s cigar-making culture.

Reputation
El Reloj is revered as a living piece of cigar history, combining heritage with active production. It is a cultural landmark as well as a working cigar factory.

Summary Profile

• Established: 1910, Tampa, Florida

• Current Owner: J.C. Newman Cigar Co.

• Significance: Last operating traditional cigar factory in the U.S.

• Key Products: The American, Factory Throwbacks, Tampa Handmades

• Production Style: Hand-rolled and machine-made cigars

• Flavour Notes (The American): Cedar, spice, earth, cream, cocoa

• Reputation: Historic U.S. cigar landmark, blending tradition with living heritage

• Target Audience: Smokers who value American-made cigars and cultural legacy